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Why Blog?
Blog, blog, blog. What the heck is it anyway? Does it ribbit? Oink? Croak? One more torturous gadget I have no time for? Entertainment? Work? Solitaire? What's in it for me?
If this sounds like you this new year, you're in a good place. At least you're alive, curious and addicted to email. A blog is a useful tool for your business--if and only if--you take time to get used to the process. Not only will a blog generate traffic for your web site; it will educate your prospects, connect people to your business and increase your search engine rankings.
"But I don't wanna!" You whine, "I'm so busy, how can I possibly fit "blogging" into my already packed schedule?"
Trust me, it's worth it!
"I think blogging is a basic form of 'Rip, Mix and Learn' (RML). Just like I'm doing right now, I'm ripping an idea from Alan and others, mixing it up with my own experience and reality, and writing about it as a way to clarify and learn. And really, it is the writing part that forces me to organize these thoughts and give some form to them. It's when the learning coalesces..." --From Will Richardson, Weblogg-Ed
What is a Blog?
The term "Blog" is short for weblog. A weblog is simply a journal or diary of sorts that you keep on a daily basis. Only, this "diary" can be seen by the entire world--the world with computers, that is. Your Blog is visible to the world wide web, and it has its own URL, much like your company website. Blogs are about everything from mortgage loans to printing and from religion to real estate. The neat thing about blogging is the way they can serve so many purposes:
Your first novella
A training manual
An informative article
A press release
A journal
Your FAQs page
Your testimonials
A networking tool
A tutorial
A sales slick
A rough draft
Your biography
Your soap box
A class room
A research notebook
An ad or a billboard
Your family tree
A photo album
A commercial
A newsletter
When should you Blog?
You don't have to blog every single day, although that would be ideal. Even if you can only blog a sentence here and there every other day, that is better than a swift kick. Good rule of thumb: Any blogging is better than no blogging; and you can't over-blog.
Why Blog?
If you are a business owner, the benefits of blogging are too numerous to count. Nonetheless, here's a few reasons you should get in the habit of frequently blogging your heart out.
Blogs grow in popularity just like Web sites
Blogs help you get your point across
Blogs are emailed directly to its members
Blogs let you write your thoughts quickly
Blogs preserve business history
Blogs allow you to connect with your prospects
Blogs help you to educate your customers
Blogs can help people see how you think
Blogs are a way to express your opinion
Blogs are readily visible by anyone in the world
Blogs that contain your expertise can be repeatedly visited
Blogs can be added to favorites
Blogs can increase your exposure
to the world
Blogs can help people if they contain valuable information
Blogs can help you sell products and services
Blogs are a good place to show your personality
Blogs are easier to edit and write than web pages
Blogs require no special skill other than reading and typing
Blogs are free
Blogs are easy to start
Blogs increase your Web site's SEO (search engine rankings)
Blogs have spell-check
Blogs allow you to allow others to make comments
Blogs can be published all over the web with RSS technology
Blogs show up in search results
Blogs can be indexed and searched like Web sites
Where Should You Blog?
There are free blogging services you can use. We only recommend 3. Invite friends and associates to your blog. Invite a few people to your blog to get the party started.
4. Add hyperlinks in your blog to your website. Don't forget to insert your Web address into your blog.
The most important thing to remember is this: Don't hide your blog under a bushel! No matter what--take time to send us (and everyone else on your list) an invitation to your blog fest. Happy New Year!
About the author:
Jennifer Ryan is President and CEO of The Marketing Shop (http://www.TheMarketingShop.com), a web design and search engine optimization company in Dallas, Texas. For more information call 214-680-6177.
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